MY STORY
From London College of Fashion to Iconic Design Houses
My journey in fashion began at the London College of Fashion, where I developed a deep appreciation for British tailoring heritage and contemporary design. Armed with this foundation, I spent years working alongside some of fashion's most celebrated designers at prestigious houses like Alexander McQueen and Roland Mouret, honing my craft at the highest level of luxury fashion. This led me to create catwalk pieces each season and work with celebrity clients on exclusive red carpet commissions.
The Birth of Maria Genco
After years immersed in the world of haute couture, I founded Maria Genco with a clear vision: to create structured outerwear with a twist. This is where craftsmanship meets innovation—sculptural pieces crafted from premium fabrics, designed with meticulous attention to detail that transforms the everyday into the extraordinary.
Design Philosophy: Structure Meets Versatility
Every Maria Genco piece is an exploration in form and function. From interesting drapes that create movement and dimension to multifunctional jackets that can be worn in multiple ways, each design pushes boundaries while remaining wearable. The attention is in the detail—every seam, every line, every innovative feature is intentional.
Inclusive, Unisex, Timeless
Fashion should be for everyone. The Maria Genco collection is unisex, designed to be worn and loved by all. No one is excluded from experiencing premium craftsmanship and innovative design.
Made to Order, Zero Waste
We create each piece to order, ensuring zero waste and eliminating overproduction. This approach allows us to maintain exceptional quality standards while respecting our environmental responsibility. It's conscious luxury—pieces made specifically for you.
Always Evolving
While rooted in timeless craftsmanship, Maria Genco is never static. New ideas emerge constantly, keeping our designs fresh and forward-thinking. Each collection builds on the last, exploring new techniques, fabrics, and innovative ways to reimagine structured outerwear.
For Those Who Dare to Stand Out
Maria Genco is for the individual who appreciates sculptural design, values versatility, and understands that true luxury lies in pieces that are both beautifully made and thoughtfully conceived.
A special thanks to:
Photographer: Richard Maidment, info@richardmaidment.com
Make-up artist: Solange Dias, solangekoniak@gmail.com
Model: Alexandra Pinheiro, Instagram pinheiro.alexandra